Branding Promo Material

Challenge

TCL intended to hold a roadshow for a branding campaign in several places in Jakarta. TCL required promo material to complete their activities to engage with customers. These promo material will be used in their launching exhibition.

Insight

As one of electronic brand in Indonesia, TCL need to get closer to their market. They needed to show much information about their product USP and its uniqueness compared to other brands.

Result

We completed the branding activities with some handy gimmick which can explain about product USP but can also be used personally by customers. We expect this strategy would increase the preference and engagement with customers.

Client

TCL Communication is committed to providing customers with smart devices and ultimate experience, which including mobile phone, tablet, smart connectivity device, wearable device, accessories etc. According to the "Double +" strategy ("Smart + Internet" and "Products+ Service") of TCL Corporation, the company speeds up the development in application and services area, focusing on mobile internet application service, smart cloud platform, smart home, third party payment, HD video conferencing service, innovation big pad and mobile health service to create an unique & smart open ecosystem.

In the near future, TCL Communication will continue to provide customers with high quality products and services with its core competiveness in component, manufacturing, product planning and definition, brand and IP, world class sales & marketing system, global customer care system, APP & content services and global cloud system. The company aims to become top 3 in smart devices business in worldwide and achieve 100 million mobile users by mobile smart devices based Apps and services in the next five years.

Challenge

TCL intended to hold a roadshow for a branding campaign in several places in Jakarta. TCL required promo material to complete their activities to engage with customers. These promo material will be used in their launching exhibition.

Insight

As one of electronic brand in Indonesia, TCL need to get closer to their market. They needed to show much information about their product USP and its uniqueness compared to other brands.

Result

We completed the branding activities with some handy gimmick which can explain about product USP but can also be used personally by customers. We expect this strategy would increase the preference and engagement with customers.

Client

TCL Communication is committed to providing customers with smart devices and ultimate experience, which including mobile phone, tablet, smart connectivity device, wearable device, accessories etc. According to the "Double +" strategy ("Smart + Internet" and "Products+ Service") of TCL Corporation, the company speeds up the development in application and services area, focusing on mobile internet application service, smart cloud platform, smart home, third party payment, HD video conferencing service, innovation big pad and mobile health service to create an unique & smart open ecosystem.

In the near future, TCL Communication will continue to provide customers with high quality products and services with its core competiveness in component, manufacturing, product planning and definition, brand and IP, world class sales & marketing system, global customer care system, APP & content services and global cloud system. The company aims to become top 3 in smart devices business in worldwide and achieve 100 million mobile users by mobile smart devices based Apps and services in the next five years.




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