Web Development

Challange

Adira Finance as the largest finance company in Indonesia, wants to expand its business, especially for Multipurpose Credit, to online business. Adira Finance saw the presence of a market that began to move to online and will grow there. Adira Finance needed an online platform that can serve as an information and service center for multipurpose financing. This platform should be attractive, easy to navigate, the process inside must be able to provide a good customer experience. The biggest challenge of this project was to make this platform an information and coordination center for several related sections: customer, sales section and internal

Insight

Indonesia customer of financing products are mostly located in rural areas, accessible to internet, but rarely do an online transaction. However, along with the internet and smartphone penetration, there will be a transaction shift, sooner, from offline to online. Base on customer behavior analysis (customer path), in selecting financing products ,mostly they are getting referrals from close people and getting used with offline transactions / through branch / sales person. For this we have to prepare a platform that can take place as the referrals and replace the offline transaction habit. Online financing customer has some psychographics differences with offline customer so that the approach in building the brand and communications must also be adjusted.

Result

In building a digital platform, we started with Brand Development. Based on market analysis, we created a new brand name "Dicicilaja". This name was taken from the related word with the Core Product "Financing". "Dicicilaja" sounds familiar, related to the product, easy to remember, easy to pronounce, feels light, but also bold (shown by its typography)- as it is supported by financing no. 1 in Indonesia. "Dicicilaja" was also set with the familiar tagline : Semua Bisa Dicicil. Perhaps, this would attract people "to think about financing" or "financing is easy and can help to fulfill needs". Furthermore, we also build branding system for online and offline usages.

Brand Development

Challange

Adira Finance as the largest finance company in Indonesia, wants to expand its business, especially for Multipurpose Credit, to online business. Adira Finance saw the presence of a market that began to move to online and will grow there. Adira Finance needed an online platform that can serve as an information and service center for multipurpose financing. This platform should be attractive, easy to navigate, the process inside must be able to provide a good customer experience. The biggest challenge of this project was to make this platform an information and coordination center for several related sections: customer, sales section and internal

Insight

Indonesia customer of financing products are mostly located in rural areas, accessible to internet, but rarely do an online transaction. However, along with the internet and smartphone penetration, there will be a transaction shift, sooner, from offline to online. Base on customer behavior analysis (customer path), in selecting financing products ,mostly they are getting referrals from close people and getting used with offline transactions / through branch / sales person. For this we have to prepare a platform that can take place as the referrals and replace the offline transaction habit. Online financing customer has some psychographics differences with offline customer so that the approach in building the brand and communications must also be adjusted.

Result

In building a digital platform, we started with Brand Development. Based on market analysis, we created a new brand name "Dicicilaja". This name was taken from the related word with the Core Product "Financing". "Dicicilaja" sounds familiar, related to the product, easy to remember, easy to pronounce, feels light, but also bold (shown by its typography)- as it is supported by financing no. 1 in Indonesia. "Dicicilaja" was also set with the familiar tagline : Semua Bisa Dicicil. Perhaps, this would attract people "to think about financing" or "financing is easy and can help to fulfill needs". Furthermore, we also build branding system for online and offline usages.

Event Management

Challange

Once Dicicilaja.com has been developed, Adira Finance needed some activities to socialize this website to its stake holder. This website needed to be introduced to the internal (management and sales person) and external (customer and business partner)

Insight

As the product was about digital, we tried to have a fully digital approach to all steps in the event management.

Result

We took "Connect to the Digital, Connect to the World" as the theme. We set all of the ceremony full with digital insight. It started from the online registration that must be submitted by attendants from all over Indonesia. In the pre event, the attendants welcomed with online registration confirmation. After that, they enjoyed digital wall which content with gadget to let attendants surfing online, enjoy Virtual Reality and 360 wall. By all these activities, Dicicilaja.com successfully introduced, the number of users increased significantly.

Challange

Adira Finance as the largest finance company in Indonesia, wants to expand its business, especially for Multipurpose Credit, to online business. Adira Finance saw the presence of a market that began to move to online and will grow there. Adira Finance needed an online platform that can serve as an information and service center for multipurpose financing. This platform should be attractive, easy to navigate, the process inside must be able to provide a good customer experience. The biggest challenge of this project was to make this platform an information and coordination center for several related sections: customer, sales section and internal

Insight

Indonesia customer of financing products are mostly located in rural areas, accessible to internet, but rarely do an online transaction. However, along with the internet and smartphone penetration, there will be a transaction shift, sooner, from offline to online. Base on customer behavior analysis (customer path), in selecting financing products ,mostly they are getting referrals from close people and getting used with offline transactions / through branch / sales person. For this we have to prepare a platform that can take place as the referrals and replace the offline transaction habit. Online financing customer has some psychographics differences with offline customer so that the approach in building the brand and communications must also be adjusted.

Result

In building a digital platform, we started with Brand Development. Based on market analysis, we created a new brand name "Dicicilaja". This name was taken from the related word with the Core Product "Financing". "Dicicilaja" sounds familiar, related to the product, easy to remember, easy to pronounce, feels light, but also bold (shown by its typography)- as it is supported by financing no. 1 in Indonesia. "Dicicilaja" was also set with the familiar tagline : Semua Bisa Dicicil. Perhaps, this would attract people "to think about financing" or "financing is easy and can help to fulfill needs". Furthermore, we also build branding system for online and offline usages.

Challange

Adira Finance as the largest finance company in Indonesia, wants to expand its business, especially for Multipurpose Credit, to online business. Adira Finance saw the presence of a market that began to move to online and will grow there. Adira Finance needed an online platform that can serve as an information and service center for multipurpose financing. This platform should be attractive, easy to navigate, the process inside must be able to provide a good customer experience. The biggest challenge of this project was to make this platform an information and coordination center for several related sections: customer, sales section and internal

Insight

Indonesia customer of financing products are mostly located in rural areas, accessible to internet, but rarely do an online transaction. However, along with the internet and smartphone penetration, there will be a transaction shift, sooner, from offline to online. Base on customer behavior analysis (customer path), in selecting financing products ,mostly they are getting referrals from close people and getting used with offline transactions / through branch / sales person. For this we have to prepare a platform that can take place as the referrals and replace the offline transaction habit. Online financing customer has some psychographics differences with offline customer so that the approach in building the brand and communications must also be adjusted.

Result

In building a digital platform, we started with Brand Development. Based on market analysis, we created a new brand name "Dicicilaja". This name was taken from the related word with the Core Product "Financing". "Dicicilaja" sounds familiar, related to the product, easy to remember, easy to pronounce, feels light, but also bold (shown by its typography)- as it is supported by financing no. 1 in Indonesia. "Dicicilaja" was also set with the familiar tagline : Semua Bisa Dicicil. Perhaps, this would attract people "to think about financing" or "financing is easy and can help to fulfill needs". Furthermore, we also build branding system for online and offline usages.

Challange

Once Dicicilaja.com has been developed, Adira Finance needed some activities to socialize this website to its stake holder. This website needed to be introduced to the internal (management and sales person) and external (customer and business partner)

Insight

As the product was about digital, we tried to have a fully digital approach to all steps in the event management.

Result

We took "Connect to the Digital, Connect to the World" as the theme. We set all of the ceremony full with digital insight. It started from the online registration that must be submitted by attendants from all over Indonesia. In the pre event, the attendants welcomed with online registration confirmation. After that, they enjoyed digital wall which content with gadget to let attendants surfing online, enjoy Virtual Reality and 360 wall. By all these activities, Dicicilaja.com successfully introduced, the number of users increased significantly.




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