Merchandising

Challenge

BRI required various branding activities to engage their customers during their promotional activities. The goal was to promote the company through strong branding, selling program trade shows, conferences, etc.

Insight

Executing active promo materials is a strategic way to reach potential customers because it lengthens the relationship between the brand and and customers when the product is not physically near them.

Result

We recommended to build something heavily related to banking services with high customer interaction, thus this enhanced the branding's environment in the bank's yearly campaign.

Client

Bank Rakyat Indonesia (BRI) is one of the largest government-owned bank in Indonesia.
BRI has a vision to become a leading commercial bank who always put customer satisfaction first.
This is done with the best banking activities with emphasis on services to micro, small and medium enterprises to support the promotion of the local economy.
BRI also provides excellent service to customers through a network of widespread and supported by human resources professionals and reliable information technology by implementing risk management as well as the practice of Good Corporate Governance (GCG) was very good.
BRI is determined to provide optimum advantages and benefits to the parties concerned (stakeholders).

Challenge

BRI required various branding activities to engage their customers during their promotional activities. The goal was to promote the company through strong branding, selling program trade shows, conferences, etc.

Insight

Executing active promo materials is a strategic way to reach potential customers because it lengthens the relationship between the brand and and customers when the product is not physically near them.

Result

We recommended to build something heavily related to banking services with high customer interaction, thus this enhanced the branding's environment in the bank's yearly campaign.

Client

Bank Rakyat Indonesia (BRI) is one of the largest government-owned bank in Indonesia.
BRI has a vision to become a leading commercial bank who always put customer satisfaction first.
This is done with the best banking activities with emphasis on services to micro, small and medium enterprises to support the promotion of the local economy.
BRI also provides excellent service to customers through a network of widespread and supported by human resources professionals and reliable information technology by implementing risk management as well as the practice of Good Corporate Governance (GCG) was very good.
BRI is determined to provide optimum advantages and benefits to the parties concerned (stakeholders).




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