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Communic8 was entrusted with handling ERHA's online store launch, focusing on influencer campaigns on digital platforms. This approach aims to build awareness, trust, and encourage adoption of ERHA's e-commerce services through a relevant and credible voice.
Communic8 Deliverables:
Project Analysis
The launch of Erhastore.co.id required a communications strategy that could bridge ERHA's reputation as a clinical brand with the behavior of a digital audience increasingly accustomed to content-based and influencer-based recommendations. Communic8 designed a content strategy that prioritized product education, user experience, and the credibility of the influencers involved.
YouTube and Instagram were chosen as the primary channels to convey the message in a comprehensive and visual manner. All influencer campaign activities were managed end-to-end, from content planning and influencer coordination to performance reporting, to ensure the brand message was delivered consistently and measurably.
Challenges and Insight
Challenges: The main challenge is shifting consumer trust from offline to online purchases, especially for skincare products, which rely heavily on trust and expert recommendations. Furthermore, selecting the right influencers is essential to ensure the brand's message remains credible and doesn't seem overly commercial.
Insight: Influencers with an educational approach and real-world experience play a crucial role in driving e-commerce adoption in the skincare category. With a curated influencer strategy and informative content, the Erhastore.co.id launch campaign was able to build trust and significantly increase purchase intention.
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