Solutions for the Planet
To connect its brand with its target market and end users, FMC requires a digital media approach that actively engages, educates, and is relevant to the needs of farmers and industry stakeholders. Communic8 has been entrusted with the ongoing management of FMC's digital communications strategy through integrated social media and digital activations.
Communic8 Deliverables:
Project Analysis
FMC's digital strategy focuses on delivering information on agricultural products and innovations in a way that is applicable and easy to understand for the target audience. Communic8 designs a monthly content strategy tailored to the characteristics of farmers and agribusinesses, utilizing various visual formats, designs, and educational and contextual copywriting approaches.
In addition to organic content management, social media advertising and digital activation activities are implemented to expand reach and increase engagement with a wider audience. This approach ensures FMC is present not only as a product provider, but also as a source of relevant agricultural knowledge and solutions.
Challenges and Insight
Challenges: FMC's primary challenge is conveying technical and scientific information to a diverse target audience. Overly complex communications risk being poorly conveyed, while overly simplistic approaches can diminish the brand's credibility as a research- and innovation-driven company.
Insight: Digital communications in the agricultural sector must balance education and practicality. With a visual, applicable content approach, supported by consistent digital activation, FMC has successfully built closer interactions with its target market and strengthened its positioning as an innovation partner for the agricultural sector.
DREAM BOLDER ACHIEVE BIGGER
Let’s talk about your project.
Bring your project, we’ll bring the ideas and creativity. Together, we’ll make it happen.
Begin Your Ascent
MORE IDEAS
IN ACTION
A showcase of campaigns, stories, and experiences that create real connections
BioPremier
A health clinic under the Orang Tua Group, focusing on healthcare and diagnostic services. To strengthen its positioning, expand its market relevance, and present a more modern and recognizable image, Anho Bioprima underwent a brand transformation to BioPremier.
Vs Thrillix
An experience-based entertainment brand that presents an immersive entertainment concept with a modern technological and interactive approach. As a new brand, VS Thrillix is here to answer the market's need for entertainment experiences that are more engaging, experiential, and relevant to the lifestyles of today's urban audience.
FMC
A global agricultural sciences company providing innovative solutions to farmers worldwide. With a robust product portfolio driven by market research, FMC focuses on crop protection, plant health, and pest and turf management to improve the productivity and sustainability of the agricultural sector.
Job2Go
Job2GO is a Job Tech Start-Up focused on developing a technologically driven workforce ecosystem, particularly in the blue-collar workforce. Job2GO aims to accelerate the job search and recruitment process with a more efficient, transparent, and integrated system between businesses, the workforce, and the marketplace.
BIOS 44
An organic fertilizer innovation initiated by PT Anugraha Alam Sentosa aims to restore soil quality, increase fertility, and encourage optimal harvest yields. With strong sustainability values and long-term impact, BIOS 44 requires a more modern, accessible, and relevant brand identity.
Club De Arjuna
A subsidiary of the Orang Tua Group, Club De Arjuna offers a premium golf experience in West Jakarta. Targeting golf enthusiasts and the middle-to-upper-class community, Club De Arjuna aims to build an exclusive brand identity while also possessing a strong character that sets it apart from the average golf course.
Luxcrime
Luxcrime is a growing Indonesian cosmetics and skincare brand focused on strengthening brand awareness through digital channels. To compete in the highly competitive beauty industry, Luxcrime requires a strong, consistent digital foundation that's relevant to its highly visual and trend-driven audience.
ERHA
A leading skincare company in Indonesia known for its medical-based approach and trusted skincare solutions. With the increasing adoption of online shopping in Indonesia, ERHA sees a significant opportunity to expand its market reach through digital product purchasing services at erhastore.co.id.
LPDB KUMKM
An institution under the Ministry of Cooperatives and SMEs of the Republic of Indonesia that distributes financing to micro, small, and medium enterprises (MSMEs) through cooperatives. This initiative aims to encourage MSME business growth and strengthen the cooperative ecosystem in Indonesia.
Kadin
KADIN Net Zero Hub is a strategic initiative initiated to be a bridge between the global Net Zero Emission movement and companies in Indonesia.
Mercedes Benz
A global icon of luxury automotive and engineering. We managed their social media, digital advertising, and website maintenance to engage their target audience and strengthen their brand presence in Indonesia.
Daikin
A leading Japanese company renowned for its air conditioning solutions. We managed their end-to-end digital presence, from social media strategy, content, and advertising to e-commerce development, SEO, and digital activations.
Borong
A B2B SaaS platform from Dropee, strategically launched with a new local identity to capture the Indonesian market. We built their complete brand identity from the ground up, produced video branding, and developed their launch campaign.
Adira Finance
A market leader in Indonesia's financing industry seeking to expand its digital presence. We were assigned to build their new e-commerce brand, 'dicicilaja', developing the complete brand platform, identity, and creative design.
MSIG Insurance
A prominent general insurance provider. We managed their monthly social media content strategy, digital activations, and ad campaigns to reach a wider audience.
BioPremier
A health clinic under the Orang Tua Group, focusing on healthcare and diagnostic services. To strengthen its positioning, expand its market relevance, and present a more modern and recognizable image, Anho Bioprima underwent a brand transformation to BioPremier.
Vs Thrillix
An experience-based entertainment brand that presents an immersive entertainment concept with a modern technological and interactive approach. As a new brand, VS Thrillix is here to answer the market's need for entertainment experiences that are more engaging, experiential, and relevant to the lifestyles of today's urban audience.
FMC
A global agricultural sciences company providing innovative solutions to farmers worldwide. With a robust product portfolio driven by market research, FMC focuses on crop protection, plant health, and pest and turf management to improve the productivity and sustainability of the agricultural sector.
Job2Go
Job2GO is a Job Tech Start-Up focused on developing a technologically driven workforce ecosystem, particularly in the blue-collar workforce. Job2GO aims to accelerate the job search and recruitment process with a more efficient, transparent, and integrated system between businesses, the workforce, and the marketplace.
BIOS 44
An organic fertilizer innovation initiated by PT Anugraha Alam Sentosa aims to restore soil quality, increase fertility, and encourage optimal harvest yields. With strong sustainability values and long-term impact, BIOS 44 requires a more modern, accessible, and relevant brand identity.
Club De Arjuna
A subsidiary of the Orang Tua Group, Club De Arjuna offers a premium golf experience in West Jakarta. Targeting golf enthusiasts and the middle-to-upper-class community, Club De Arjuna aims to build an exclusive brand identity while also possessing a strong character that sets it apart from the average golf course.
Luxcrime
Luxcrime is a growing Indonesian cosmetics and skincare brand focused on strengthening brand awareness through digital channels. To compete in the highly competitive beauty industry, Luxcrime requires a strong, consistent digital foundation that's relevant to its highly visual and trend-driven audience.
ERHA
A leading skincare company in Indonesia known for its medical-based approach and trusted skincare solutions. With the increasing adoption of online shopping in Indonesia, ERHA sees a significant opportunity to expand its market reach through digital product purchasing services at erhastore.co.id.
LPDB KUMKM
An institution under the Ministry of Cooperatives and SMEs of the Republic of Indonesia that distributes financing to micro, small, and medium enterprises (MSMEs) through cooperatives. This initiative aims to encourage MSME business growth and strengthen the cooperative ecosystem in Indonesia.
Kadin
KADIN Net Zero Hub is a strategic initiative initiated to be a bridge between the global Net Zero Emission movement and companies in Indonesia.
Mercedes Benz
A global icon of luxury automotive and engineering. We managed their social media, digital advertising, and website maintenance to engage their target audience and strengthen their brand presence in Indonesia.
Daikin
A leading Japanese company renowned for its air conditioning solutions. We managed their end-to-end digital presence, from social media strategy, content, and advertising to e-commerce development, SEO, and digital activations.
Borong
A B2B SaaS platform from Dropee, strategically launched with a new local identity to capture the Indonesian market. We built their complete brand identity from the ground up, produced video branding, and developed their launch campaign.
Adira Finance
A market leader in Indonesia's financing industry seeking to expand its digital presence. We were assigned to build their new e-commerce brand, 'dicicilaja', developing the complete brand platform, identity, and creative design.
MSIG Insurance
A prominent general insurance provider. We managed their monthly social media content strategy, digital activations, and ad campaigns to reach a wider audience.