Everything can be bought in bulk
Communic8 was entrusted with building the foundation of Borong's branding in Indonesia, from identity strategy and brand communications to campaign activations that explained the value of Borong's technology in a simple and applicable way to the target B2B audience.
Communic8 Deliverables:
Project Analysis
Borong's strategy focuses on brand localization, transforming the perception of Borong from a mere regional platform to a B2B solution that is "close" to Indonesian businesses. Communic8 designed a branding approach that emphasizes inclusivity, ease of access, and business relevance, ensuring that Borong's SaaS technology is understandable to businesses of all sizes, from MSMEs to enterprises.
Through a combination of educational content, branding videos, and integrated digital campaigns, Borong successfully built awareness and drove real action from its audience. Thematic campaign activation and cross-channel content distribution delivered significant results in terms of reach, engagement, and lead generation, while strengthening Borong's positioning as a business growth partner.
Challenges and Insight
Challenges: Borong's main challenge is building trust in the Indonesian market as a new brand with relatively complex technology. Furthermore, Borong needs to simplify its B2B SaaS messaging to make it easily understood by business owners with varying levels of digital literacy, while simultaneously creating strong differentiation amidst B2B platform competition.
Insight: A human-centric and education-based branding approach has proven effective in bridging technology with everyday business needs. Community-based and momentum-driven campaigns (#SemuaBisadiBorong, #BorongBizWeek) not only increase brand visibility but also drive active participation and measurable conversions.
DREAM BOLDER ACHIEVE BIGGER
Let’s talk about your project.
Bring your project, we’ll bring the ideas and creativity. Together, we’ll make it happen.
Begin Your Ascent
MORE IDEAS
IN ACTION
A showcase of campaigns, stories, and experiences that create real connections
BioPremier
A health clinic under the Orang Tua Group, focusing on healthcare and diagnostic services. To strengthen its positioning, expand its market relevance, and present a more modern and recognizable image, Anho Bioprima underwent a brand transformation to BioPremier.
Vs Thrillix
An experience-based entertainment brand that presents an immersive entertainment concept with a modern technological and interactive approach. As a new brand, VS Thrillix is here to answer the market's need for entertainment experiences that are more engaging, experiential, and relevant to the lifestyles of today's urban audience.
FMC
A global agricultural sciences company providing innovative solutions to farmers worldwide. With a robust product portfolio driven by market research, FMC focuses on crop protection, plant health, and pest and turf management to improve the productivity and sustainability of the agricultural sector.
Job2Go
Job2GO is a Job Tech Start-Up focused on developing a technologically driven workforce ecosystem, particularly in the blue-collar workforce. Job2GO aims to accelerate the job search and recruitment process with a more efficient, transparent, and integrated system between businesses, the workforce, and the marketplace.
BIOS 44
An organic fertilizer innovation initiated by PT Anugraha Alam Sentosa aims to restore soil quality, increase fertility, and encourage optimal harvest yields. With strong sustainability values and long-term impact, BIOS 44 requires a more modern, accessible, and relevant brand identity.
Club De Arjuna
A subsidiary of the Orang Tua Group, Club De Arjuna offers a premium golf experience in West Jakarta. Targeting golf enthusiasts and the middle-to-upper-class community, Club De Arjuna aims to build an exclusive brand identity while also possessing a strong character that sets it apart from the average golf course.
Luxcrime
Luxcrime is a growing Indonesian cosmetics and skincare brand focused on strengthening brand awareness through digital channels. To compete in the highly competitive beauty industry, Luxcrime requires a strong, consistent digital foundation that's relevant to its highly visual and trend-driven audience.
ERHA
A leading skincare company in Indonesia known for its medical-based approach and trusted skincare solutions. With the increasing adoption of online shopping in Indonesia, ERHA sees a significant opportunity to expand its market reach through digital product purchasing services at erhastore.co.id.
LPDB KUMKM
An institution under the Ministry of Cooperatives and SMEs of the Republic of Indonesia that distributes financing to micro, small, and medium enterprises (MSMEs) through cooperatives. This initiative aims to encourage MSME business growth and strengthen the cooperative ecosystem in Indonesia.
Kadin
KADIN Net Zero Hub is a strategic initiative initiated to be a bridge between the global Net Zero Emission movement and companies in Indonesia.
Mercedes Benz
A global icon of luxury automotive and engineering. We managed their social media, digital advertising, and website maintenance to engage their target audience and strengthen their brand presence in Indonesia.
Daikin
A leading Japanese company renowned for its air conditioning solutions. We managed their end-to-end digital presence, from social media strategy, content, and advertising to e-commerce development, SEO, and digital activations.
Borong
A B2B SaaS platform from Dropee, strategically launched with a new local identity to capture the Indonesian market. We built their complete brand identity from the ground up, produced video branding, and developed their launch campaign.
Adira Finance
A market leader in Indonesia's financing industry seeking to expand its digital presence. We were assigned to build their new e-commerce brand, 'dicicilaja', developing the complete brand platform, identity, and creative design.
MSIG Insurance
A prominent general insurance provider. We managed their monthly social media content strategy, digital activations, and ad campaigns to reach a wider audience.
BioPremier
A health clinic under the Orang Tua Group, focusing on healthcare and diagnostic services. To strengthen its positioning, expand its market relevance, and present a more modern and recognizable image, Anho Bioprima underwent a brand transformation to BioPremier.
Vs Thrillix
An experience-based entertainment brand that presents an immersive entertainment concept with a modern technological and interactive approach. As a new brand, VS Thrillix is here to answer the market's need for entertainment experiences that are more engaging, experiential, and relevant to the lifestyles of today's urban audience.
FMC
A global agricultural sciences company providing innovative solutions to farmers worldwide. With a robust product portfolio driven by market research, FMC focuses on crop protection, plant health, and pest and turf management to improve the productivity and sustainability of the agricultural sector.
Job2Go
Job2GO is a Job Tech Start-Up focused on developing a technologically driven workforce ecosystem, particularly in the blue-collar workforce. Job2GO aims to accelerate the job search and recruitment process with a more efficient, transparent, and integrated system between businesses, the workforce, and the marketplace.
BIOS 44
An organic fertilizer innovation initiated by PT Anugraha Alam Sentosa aims to restore soil quality, increase fertility, and encourage optimal harvest yields. With strong sustainability values and long-term impact, BIOS 44 requires a more modern, accessible, and relevant brand identity.
Club De Arjuna
A subsidiary of the Orang Tua Group, Club De Arjuna offers a premium golf experience in West Jakarta. Targeting golf enthusiasts and the middle-to-upper-class community, Club De Arjuna aims to build an exclusive brand identity while also possessing a strong character that sets it apart from the average golf course.
Luxcrime
Luxcrime is a growing Indonesian cosmetics and skincare brand focused on strengthening brand awareness through digital channels. To compete in the highly competitive beauty industry, Luxcrime requires a strong, consistent digital foundation that's relevant to its highly visual and trend-driven audience.
ERHA
A leading skincare company in Indonesia known for its medical-based approach and trusted skincare solutions. With the increasing adoption of online shopping in Indonesia, ERHA sees a significant opportunity to expand its market reach through digital product purchasing services at erhastore.co.id.
LPDB KUMKM
An institution under the Ministry of Cooperatives and SMEs of the Republic of Indonesia that distributes financing to micro, small, and medium enterprises (MSMEs) through cooperatives. This initiative aims to encourage MSME business growth and strengthen the cooperative ecosystem in Indonesia.
Kadin
KADIN Net Zero Hub is a strategic initiative initiated to be a bridge between the global Net Zero Emission movement and companies in Indonesia.
Mercedes Benz
A global icon of luxury automotive and engineering. We managed their social media, digital advertising, and website maintenance to engage their target audience and strengthen their brand presence in Indonesia.
Daikin
A leading Japanese company renowned for its air conditioning solutions. We managed their end-to-end digital presence, from social media strategy, content, and advertising to e-commerce development, SEO, and digital activations.
Borong
A B2B SaaS platform from Dropee, strategically launched with a new local identity to capture the Indonesian market. We built their complete brand identity from the ground up, produced video branding, and developed their launch campaign.
Adira Finance
A market leader in Indonesia's financing industry seeking to expand its digital presence. We were assigned to build their new e-commerce brand, 'dicicilaja', developing the complete brand platform, identity, and creative design.
MSIG Insurance
A prominent general insurance provider. We managed their monthly social media content strategy, digital activations, and ad campaigns to reach a wider audience.